Promotional Calendar
Visual Ice Marketing works with clients to create yearlong promotional calendars that can reach national, regional and local audiences, as well as niche markets. The calendar below includes major holidays and sporting events, and key selling periods for frozen food, beer, wine, carbonated soft drinks (CSD), water, dairy, energy drinks, frozen meat, frozen seafood and floral items.
January
New Years Day; Sports Fan
Diets; Beer; Frozen Food; CSD; Milk; Energy Drinks; H2O
February
President's Day; Super Bowl; Valentine's Day; Ash Wednesday
Diets; Beer; Frozen Food; CSD; Floral; Frozen Seafood; Milk; Energy Drinks; H2O
March
Frozen Food Month; St. Patrick's Day; Spring; March Madness
Frozen Food; Beer; CSD; H2O; Milk; Energy Drinks; Frozen Seafood
April
Good Friday; Easter; Administrative Assistant Day: Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks; Frozen Meat
May
Mother's Day; Memorial Day; Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks; Floral
June
Father's Day; Summer; Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks
July
Independence Day; Summer; Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks
August
Summer; Back to School (BTS); Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks
September
Labor Day; BTS; Autumn; Sports Fan
Frozen Food; Beer; CSD; H2O; Milk; Energy Drinks
October
National Boss Day; Halloween; World Series
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks; Floral
November
Day of the Dead; Daylight Savings End; Thanksgiving; Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Energy Drinks; Floral
December
Virgin of Guadalupe; Winter; Christmas; Sports Fan
Beer; Frozen Food; CSD; H2O; Milk; Floral; Energy Drinks
During the winter months of December, January and February for northern states is not recommended. You can see a full description of those zones here.
