• National Grocery Chain Utilizes Innovative Advertising Medium to Attract Consumers

SAN CLEMENTE, CALIF., FEBRUARY, 2008 - Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice™ patent-pending in-store nano promotions product, has signed agreements through its affiliate Dallas-based company, Visual Ice Marketing Inc., its exclusive distributor for the US market, to test market its unique advertising medium with one of the nation’s top grocery chains. Albertson’s one of the first retailers to use the innovative technology for promotional purposes in which the invisible coating, Visual Ice, is affixed to the inside of freezer doors to promote various in-store products.

“Our Visual Ice product is truly ground-breaking and the first of its kind for this advertising medium”, commented Carl Christ, VP of Development and Co-Inventor. “Through our innovative technology advertisers are able to promote products in environments where advertising is not typically used—the frozen goods section. We’ve had tremendous positive feedback on the product and look forward to expanding its capabilities.”

Through the invisible coating of Visual Ice®, the advertiser has the ability to create various transparent designs, similar to ice carvings, to promote its products. The images appear, once the freezer door is opened and will remain visible for approximately two minutes after the freezer door is closed. Because the images are transparent, the views of the products inside the case are not obscured. Visual Ice® signage increases customer awareness by communicating promotional pricing and branding on frozen upright door cases in frozen food throughout a store. The Visual Ice product revolutionizes in-store advertising on frozen food aisles by offering a unique promotional and brand awareness opportunity, which was until now, not available by any other company.

Visual Ice® has been used or tested by approximately 100 retailers, including Food Emporium, Ralphs and Wal-Mart.

Visual Ice ™ was selected as one of the TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the 2006 In-Store Marketing EXPO in Chicago, a highly reputable venue for advertising concepts.

For more information about Visual Ice™ , visit its website:
www.visualiceinc.com