SAN CLEMENTE – (BUSINESS WIRE) APRIL 2007 - Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice™ patent-pending in-store nano promotions, a spin-off of DFI Nanotechnology , recently announced its teaming up with a Dallas-based Group by signing an exclusive marketing agreement to launch its innovative 'in-store nano promotions' programs in the US Market. The Dallas Group recently formed a new corporation, Visual Ice Marketing, Inc., which will be Visual Ice’s marketing arm for the USA.

Visual Ice ™ signage increases customer awareness by communicating promotional pricing and branding on frozen and refrigerated upright door cases in frozen food, carbonated soft drink and beer sections throughout a store. Visual Ice ™ is INVISIBLE until a customer opens a door!

Visual Ice ™ eliminates conventional advertising “clutter and noise!”. Simply opening a display door exposes your Visual Ice advertising to a climatic change producing the MAGIC image. Visual Ice ™ does not impede product visibility and remains visible up to 2 minutes after the door is closed.

Adam Zax, President & CEO of Visual Ice, Inc., reported: “We’ve had pretty much all the major advertisers, supermarket chains and brands extremely interested which clearly shows how unique our product truly is: there’s simply nothing like it in the market place.”

Managed by grocery retail executives with over 75 years of experience, Visual Ice Marketing understands the dilemma of signing a frozen food aisle, carbonated soft drink cooler and beer box. It has never been done effectively!

“Visual Ice Marketing can assist in weekly promotional pricing, promoting holidays, new item introduction, DVD/movie releases, sports events and any other cross- marketing opportunities”, Tom Whitby, Vice President of Sales of Visual Ice Marketing, Inc. , commented.

Visual Ice™ revolutionizes in-store advertising on frozen food aisles, soda coolers and beer boxes. Visual Ice Marketing is currently offering promotional programs designed to increase case movement and strengthen brand image.

Visual Ice Marketing, Inc., will be showcasing the Visual Ice™ novelty at the upcoming FMI Show in Chicago May 5 - May 8. Booth #4265 .

Visual Ice ™ was selected as one of the TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the 2006 In-Store Marketing EXPO in Chicago, a highly reputable venue for advertising concepts.

For more information about Visual Ice™ , visit its website:
www.visualiceinc.com