• Partnership Will Position the New In-Store POS Tool with Expansion Opportunities in EU market

SAN CLEMENTE, CALIF., APRIL, 2008 - Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice™ patent-pending in-store nano promotions product, has partnered up with Scan ID, a highly reputable in-store design company, to expand its international operations into the Scandinavian market as a beta test to extend into the vast EU market.

Scan ID, a privately-owned advertising firm based in Viborg, Denmark, is at the forefront of consumer trends with in-store design and product placements that focus on human needs and adapt to a changing global environment. Scan ID concentrates its marketing efforts on some key concepts: Form, Function and the employment of Visual Effects (intelligent light and directional sound).

“Visual Ice brings to light a very innovative concept that is both very attractive from an inventiveness standpoint as well as effective from an investment aspect given its unique advertising feature,” commented Flemming Kristiansen of Scan ID. “Visual Ice is unlike anything else available or developed to-date.”.

Guillermo Seta, Vice President of Visual Ice, Inc.., heading Visual Ice’s international efforts and encouraged by Visual Ice’s new expansion into the EU, added: “Every market certainly requires a distinct approach but the common denominator has been the great innovative attraction that we offer by an image, namely the ad, that ‘magically’ appears and disappears with a slick motion of a fogging visual effect”. “This kind of advertising tool  is something no one has ever seen before so it truly gives the brand, or retailer, an exclusive edge”, Seta added.

Through the invisible coating of Visual Ice®, the advertiser has the ability to create various transparent designs, similar to ice carvings, to promote its products. The images appear, once the freezer door is opened and will remain visible for approximately two minutes after the freezer door is closed. Because the images are transparent, the views of the products inside the case are not obscured. Visual Ice® signage increases customer awareness by communicating promotional pricing and branding on frozen upright door cases in frozen food throughout a store. The Visual Ice product revolutionizes in-store advertising on frozen food aisles by offering a unique promotional and brand awareness opportunity, which was until now, not available by any other company.

Visual Ice ™ was selected as one of the TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the 2006 In-Store Marketing EXPO in Chicago, a highly reputable venue for advertising concepts.

For more information about Visual Ice™ and Scan ID, visit their websites:
www.visualiceinc.com and www.scan-id.dk