Overview
What's cool about Visual Ice Marketing?
The challenge. Grabbing your customer's attention at the point of sale in the frozen and refrigerated food and beverage aisle is critical to bottom line success.
With customers visiting an average of two to three times a week, they are increasingly desensitized to cling-on ads and other advertising clutter. Retailers and manufacturers face the challenge of creating signage that will increase product visibility and strengthen brand image, in turn, motivating purchases and increasing sales. The solution is clutter-free and cool.
The solution. Visual Ice Marketing is an innovative, in-store technology that surpasses conventional advertising. Invisible until the customer opens a freezer or refrigerator door, Visual Ice technology responds to temperature change by producing a promotional design or logo on the door.
The "ad" grabs the customer's attention without hindering product visibility. The image lasts up to two minutes after the door is closed, and it's sudden appearance and message leaves a lasting impact. Kids will think it's magic and show their parents. We want to show you how it works, too.
